SaaS, Education
VIP Coaching
The Client
Performance Golf's VIP Coaching program connects members with top golf coaches for direct, personalized guidance.
The program required its own dedicated tool - one that could handle the communication and coaching relationship at scale without relying on generic messaging platforms.
The Situation
Performance Golf's coaching offering was growing faster than the infrastructure supporting it. Members wanted direct access to coaches.
Coaches needed a structured way to manage that volume. A purpose-built messaging application was required - one that felt native to the Performance Golf ecosystem and could scale with the program.
What We Were Asked to Build
A custom messaging application connecting Performance Golf's top coaches with members.
The app needed to support direct, expert-to-member communication in a way that was structured enough for coaches to manage at scale and seamless enough for members to use without friction.
What We Built
A custom coaching messaging application built into the Performance Golf platform. Coaches can manage member conversations, deliver personalized guidance, and track engagement through a purpose-built interface.
Members access their coaching relationship directly through the platform - no third-party app required, no context switching.
The application was built to integrate with the existing LMS infrastructure, keeping the member experience coherent across courses, coaching, and gamification.
The Work
What Changed
Performance Golf can now deliver personalized coaching at a scale that would not be operationally viable through manual scheduling or generic messaging tools.
Coaches have a structured environment to manage their member relationships. Members have direct access to expert guidance within the platform they already use.
Some of our long-term clients
