Health, Education
The Sleep Lady
The Client
The Sleep Lady is a leading authority in sleep coaching, with a recognized brand built over years of publishing, media presence, and professional training. Her platform serves parents, professionals, and anyone seeking evidence-based guidance on sleep.
The Situation
The Sleep Lady's brand had grown significantly but her digital presence had not kept pace. The existing website no longer reflected the authority and credibility of the brand, and it was not coherent across the range of offerings - books, courses, coaching, and professional training - she had developed over time.
A modern, cohesive digital rebrand was needed - one that brought the full range of offerings under a single, credible digital identity.
What We Were Asked to Build
A modern website that unified The Sleep Lady's brand across all her offerings and reflected the authority she had established in the field. The brief was a rebrand and rebuild - not a refresh.
What We Built
A complete website rebrand and rebuild on WordPress with a custom theme designed to the updated brand identity. The new design brought all of The Sleep Lady's offerings - books, courses, coaching programs, and professional training - under a single coherent digital presence.
Built for independent management - The Sleep Lady's team can update content, add offerings, and manage the site without developer involvement for routine changes.
The Work
What Changed
The Sleep Lady has a digital presence that matches the authority of the brand. All offerings are presented coherently under a single identity. The platform supports the range of what she offers rather than fragmenting it across disconnected pages.
Some of our long-term clients
