SaaS, Education
Performance Golf
The Client
Performance Golf is one of the fastest-growing online golf instruction businesses in the US, recognized by INC Magazine.
They offer a library of expert-led courses, video tutorials, and coaching resources for golfers at every skill level.
The Situation
Performance Golf came to OmniStreak with an existing content library and a growing membership base. Their platform needed to scale - not just in capacity, but in functionality.
Membership tiers, personalized user pathways, payment processing, fulfillment, analytics, and member engagement tools all needed to work together as a single, coherent system.
They needed an engineering team that could build for today and architect for what was coming next.
What started as a small content editing request became a scoped feature project. That became a platform build.
What We Were Asked to Build
A scalable LMS platform capable of supporting a growing library of courses and a rapidly expanding membership base - with advanced API integrations, multiple membership tiers, personalized user journeys, and SaaS engagement features including live chat and gamification.
What We Built
Phase 1 - LMS Platform: A full Learning Management System built on WordPress with a custom theme, custom plugins, and Advanced Custom Fields.
Integrated with member login and registration, multiple membership levels, payment processing, marketing automation, fulfillment centers, email marketing, analytics, and split testing tools.
Phase 2 - VIP Coaching App: A custom messaging application connecting Performance Golf's top coaches directly with users. Built to deliver personalized expert guidance at scale - giving members access to coaching that previously required a one-on-one booking.
Phase 3 - Club Gamification: An extension of the core LMS with advanced gamification mechanics, progress tracking, and interactive learning elements.
Designed to increase course completion rates and deepen member engagement with the platform over time.
The Work
What Changed
Members have a platform that grows with them - from their first course to advanced coaching to gamified skill tracking. Each phase of the build added a layer of engagement that the previous version could not support.
Operational processes that previously required manual intervention - payments, fulfillment, member management - run through integrated systems. The team at Performance Golf can focus on content and coaching. The engineering runs in the background.
The platform now supports hundreds of thousands of users.
The Goal of Long-Term Engineering
The relationship did not grow because we built what was asked. It grew because we understood what Performance Golf was building toward and engineered accordingly.
Every phase was scoped with the next phase in mind.
That is the difference between a vendor and a partner.
Some of our long-term clients
